BL.INK Free Plan in 2026: No Free Tier, a 21-Day Trial, and Plans Listed From $48 a Month
BL.INK has no free plan. New accounts get a 21-day trial with one domain, 1,000 links and 1,000 tracked clicks per link, then plans listed from $48 to $599 a month. Here is every limit, what happens at each, and the best alternatives.
No, BL.INK does not have a free plan. New accounts get a 21-day free trial, and BL.INK says you need no credit card to create an account.
After 21 days you pick a paid plan, listed from $48 to $599 a month, or the account is subject to removal. When we checked on 28 October 2026, bl.ink/pricing redirected to a sales page at Loftware, which bought BL.INK in 2025.
Short answer: BL.INK has no free plan. Its 21-day trial includes one domain, one user, 1,000 links and 1,000 tracked clicks per link, with no card needed. After that, BL.INK's help center lists plans from $48 to $599 a month, and the Loftware-owned site no longer shows prices.
Does BL.INK have a free plan in 2026?
No: BL.INK's Plans Overview, last modified 30 January 2025, lists a 21-day trial and five paid tiers, with no free tier. The trial is a test drive of paid features, not a plan you can stay on. Here is what it includes.
Checked 28 October 2026, from BL.INK's help center.
| Feature | BL.INK 21-day trial |
|---|---|
| Price | $0 for 21 days |
| Credit card to start | Not required |
| Domains and users | 1 domain, 1 user |
| Links | 1,000 |
| Tracked clicks per link | 1,000 (the link still redirects after that) |
| Paid features included | Some paid features, such as dynamic links, fuller analytics and destination editing |
| When it ends | Add a card and keep a plan (billing starts on day 22), or the account is subject to removal |
BL.INK also strongly recommends using your own domain instead of the shared b.link domain. The catches below show why.
What happens when you hit a BL.INK limit?
Usually your links keep working while something else stops. At a click cap, a link still redirects but its analytics stop, and at the link cap you cannot create new links. Cancel, though, and every link and its data is deleted for good.
Checked 28 October 2026, from the BL.INK help articles in Sources.
| Limit you hit | What happens | Your options |
|---|---|---|
| Click cap per link: 1,000 on the trial, 7,500 to 60,000 on self-serve plans | Redirects continue, but clicks stop being counted. Emails go out at 70% and 90%. | Upgrade (the gap is lost), reset clicks, or buy Wildcard tokens |
| Link cap: 1,000 on the trial, 10,000 to 250,000 on self-serve plans | No new links. Emails go out at 70% and 90%. | Upgrade, or delete links |
| 10,000 redirects or 1,000 API link creations an hour (self-serve plans) | BL.INK may not guarantee uninterrupted service | Enterprise uses contract soft limits |
| Resetting a link's clicks | The count returns to zero and its click history is permanently deleted | Paid plans only; not for b.link links |
| Canceling the account | All links and data are deleted, irreversibly | Export links as CSV first |
| Domain bought through BL.INK, autorenew off | The domain is lost one year after purchase | Keep autorenew and a valid card |
BL.INK says a capped link "will continue to redirect all clicks that are received." But clicks between the cap and an upgrade are lost for good, which is easy to miss on a campaign that takes off.
What are the catches with BL.INK?
The main catch is cost: no free tier, and the cheapest listed plan is $48 a month for one user and one domain. The rest sit in the analytics and the fine print. Four matter most before you start a trial.
1. $48 a month buys basic analytics
Expert+ comes with basic reporting and analytics. Location and referral data, IP blocking and the 301 redirect option start on SMB at $99 a month, as do dynamic links. The trial includes some of these SMB features, so choosing Expert+ afterward can feel like a downgrade.
2. Trial links are temporary until you pay
After 21 days, accounts that have not upgraded are subject to removal. Do not print a trial link on anything that has to last.
3. Links on b.link cannot follow you
BL.INK's migration guide says only links on a custom domain can be migrated, not links on a shared domain. The same logic applies if you leave, so put long-lived links on a domain you own.
4. Branded QR designs are an Enterprise add-on
Every BL.INK link gets a QR code. Templates with your colors, shapes and a center logo are listed as an add-on module for Enterprise plans.
How much does BL.INK cost in 2026?
BL.INK's help center lists four self-serve plans: Expert+ at $48 a month, SMB at $99, Team at $299 and Business at $599. Enterprise is a custom quote. Prices are per month, annual billing is not mentioned, and the page was last modified on 30 January 2025.
The public pricing page no longer shows prices, because it redirects to Loftware. Treat these figures as BL.INK's last published list, and confirm them before you buy.
Checked 28 October 2026. Source: BL.INK Plans Overview, modified 30 January 2025.
| Plan | Price a month | Domains and users |
|---|---|---|
| Trial | $0 for 21 days | 1 domain, 1 user |
| Expert+ | $48 | 1 domain, 1 user |
| SMB | $99 | 1 domain, up to 5 users |
| Team | $299 | 5 domains, up to 10 users |
| Business | $599 | 10+ domains, up to 25 users |
| Enterprise | Custom quote | Custom |
Checked 28 October 2026. Same source.
| Plan | Links | Clicks tracked per link |
|---|---|---|
| Trial | 1,000 | 1,000 |
| Expert+ | 10,000 per domain | 7,500 |
| SMB | 25,000 per domain | 15,000 |
| Team | 100,000 | 30,000 |
| Business | 250,000 per domain | 60,000 |
| Enterprise | Custom | No per-link cap |
Every plan includes branded and unbranded links, tags, basic analytics, link import and export, and API access. SMB adds 250 dynamic links, Team 500 and Business 1,000.
What changed after Loftware bought BL.INK?
Loftware, a supply chain product identification company, announced on 10 April 2025 that it had bought BL.INK. BL.INK told customers that accounts, links, logins and data would stay the same. By 28 October 2026, though, BL.INK's homepage and pricing page redirected to a Loftware sales page with no prices or sign-up.
- BL.INK said the deal "will not have any material impact on BL.INK customers or new users." That help article was last updated on 11 April 2025.
- On 28 October 2026, bl.ink, bl.ink/pricing and bl.ink/features returned a temporary (302) redirect to Loftware's Connected Packaging page. It offers a consultation, not plans or a trial.
- The help center at help.bl.ink still loads and still documents the self-serve plans. An Enterprise article there was updated in January 2026.
We could not confirm that new self-serve sign-ups are still open. If you plan a campaign around a BL.INK trial, ask Loftware first.
What does BL.INK do well?
BL.INK is built for governed, high-stakes link programs, and its own pages back that up. Its strengths are rules-based routing, QR scans tracked apart from clicks, redirect control, admin features and published security credentials. Under Loftware, it also anchors QR codes on product packaging.
- Dynamic links: route visitors by day, time, date, device, language, or US state and country. They need a custom domain, and their QR codes follow the same rules.
- Scans counted apart from clicks: the system QR URL adds /q/ to the short link, so scans and clicks are tallied separately.
- Redirect control: links use 307 redirects by default, and SMB plans and up can switch the default to 301.
- Admin controls: user roles, IP blocking and scheduled archive or delete. Enterprise adds SAML single sign-on and trusted destinations, where links to sites not on an approved list wait for admin review.
- Security credentials: BL.INK's blog reports SOC 2 Type 2 (2023), ISO/IEC 27001 certification (2024) and HIPAA compliance. BL.INK's compliance page now redirects to Loftware's security page, which does not mention BL.INK, so ask Loftware for current reports.
- Packaging QR codes: Loftware pitches BL.INK for GS1 Digital Link QR codes, with broken-link alerts and backup destinations.
How does BL.INK's trial compare with free branded-link plans?
If you want a branded short link without paying, BL.INK is the wrong place to start. Short.io, Rebrandly and Dub each include custom domains on a free plan. FattyURL's free account has no custom domain, but adds custom endings, destination edits and click analytics.
Checked 28 October 2026, on each provider's own pricing page.
| Tool | Free allowance for branded links | Cheapest paid plan |
|---|---|---|
| BL.INK | None; the 21-day trial has 1 domain and 1,000 links | Expert+, $48 a month |
| Short.io | 5 custom domains, 1,000 branded links in total | Hobby, $5 a month |
| Rebrandly | 1 custom domain, 10 links a month | Essentials, from $8 a month |
| Dub | 3 custom domains, 25 new links a month | Pro, from $27 a month |
| FattyURL | No custom domain; custom endings on a free account | Pro, $9 a month, with 10 custom domains |
Each has its own fine print: see our Short.io free plan breakdown, the Rebrandly free plan limits and our Dub free plan details.
What are the best BL.INK alternatives?
The best BL.INK alternative depends on why you looked at BL.INK. For free branded domains, try Short.io or Rebrandly; for an API and a SOC 2 badge at a lower entry price, try Dub. For free links with analytics on a free account, try FattyURL.
Checked 28 October 2026.
| If you need | Consider | Why |
|---|---|---|
| Several free branded domains | Short.io | 5 custom domains and 1,000 branded links in total, free |
| One free custom domain for light use | Rebrandly | 1 custom domain, 10 links and 10 QR codes a month |
| An API on a free plan | Dub | API access, QR codes and 3 custom domains free; SOC 2 Type II badge on its site |
| Free links, edits and analytics with no domain setup | FattyURL | No account to shorten; a free account adds edits and analytics |
| Cheap custom domains at volume | FattyURL Pro | $9 a month for 10 domains and 2,000 bulk links a month |
| Routing rules, compliance, packaging QR codes | BL.INK | Dynamic links, SOC 2 and ISO/IEC 27001 (last reported 2024), GS1 focus |
Each one also falls short somewhere. Short.io's 1,000 free links are a lifetime total, and Rebrandly's free plan has no destination edits. Dub's free plan keeps 30 days of analytics and 1,000 tracked events a month.
FattyURL is our own product. You can shorten a link or make a QR code with no account. That allows up to 10 links an hour and 50 a day per device, and those links expire after 30 days without a click.
A free account adds custom endings, destination edits, CSV export and click analytics, and its links never expire. Free links may show ads; links on a paid plan never do.
FattyURL is weaker where BL.INK is strong. It has no team workspaces or integrations, custom domains start on the $9 Pro plan, and a QR scan counts as a click.
Bitly also has a free plan, covered in our Bitly free plan and pricing breakdown. For a wider shortlist, see the best free URL shorteners in 2026.
Is BL.INK worth it, or should you switch?
BL.INK is worth it if you run a governed link program and will pay $99 a month or more. That tier buys dynamic links, location data and admin controls. If you only need branded short links on a budget, a free plan elsewhere covers it.
- Choose BL.INK if you need location or device routing, scans counted apart from clicks, SOC 2 and ISO/IEC 27001 credentials, or GS1 packaging codes. BL.INK last reported both certifications in 2024.
- Skip BL.INK if you are one marketer with one domain. Expert+ costs $48 a month for basic analytics, while Short.io, Rebrandly and Dub include a custom domain free.
- Ask first if you are new. The pricing page now redirects to Loftware, so confirm that self-serve plans are still sold.
Leaving BL.INK? Work in this order:
- Export your links as CSV. The export with daily counts covers only the last 90 days of clicks.
- Set up the new provider on your own domain, and recreate your links with the same endings where it allows.
- Re-point the domain's DNS. BL.INK's migration guide notes that the domain owner controls this switch.
- Ask BL.INK support to cancel. Deletion removes all links and data, and cannot be undone.
FAQ
Is BL.INK free?
No. BL.INK has no free plan, only a 21-day free trial with one domain, one user and 1,000 links. After that, you need a paid plan.
Do I need a credit card for the BL.INK trial?
No. You add a card when the trial ends to keep your plan, and billing starts on day 22.
What happens when my BL.INK trial ends?
You add a card and keep a plan. Accounts that have not upgraded are subject to removal, so export your links first if you are leaving.
How much does BL.INK cost?
BL.INK's help center lists $48, $99, $299 and $599 a month for Expert+, SMB, Team and Business, with Enterprise quoted. Confirm with Loftware, since the pricing page now redirects.
Who owns BL.INK?
Loftware, since 10 April 2025. BL.INK said accounts, links, logins and data would stay the same after the deal.
What is the best free alternative to BL.INK?
Short.io for several free branded domains, Rebrandly for one, and Dub for an API on a free plan. FattyURL suits free links with click analytics on a free account.
Sources
- BL.INK Plans Overview, 21-day free trial, credit card and canceling an account help articles, read 28 October 2026
- BL.INK Click Limit Options, Plan Limit Options, Resetting Clicks, Exporting Links and Migrating Short Links, read 28 October 2026
- BL.INK dynamic links and QR codes, QR URLs, QR codes, QR templates, 301 vs 307, single sign-on, trusted destinations, getting started and user roles, read 28 October 2026
- BL.INK on the Loftware acquisition, Loftware press release, Loftware Connected Packaging and Loftware Security and Trust, read 28 October 2026
- BL.INK blog on SOC 2 Type 2 and on ISO/IEC 27001, read 28 October 2026
- Short.io pricing, Rebrandly pricing, Dub Links pricing, Dub homepage and Bitly vs. BL.INK on Bitly's blog, read 28 October 2026
Disclaimer: This article is for general information only and is not legal or security advice. It was researched and drafted with the help of AI, and its facts were checked against the sources linked above, mostly each provider's own pricing, help and policy pages. URL shorteners, QR code tools and social platforms change their plans, prices and rules often, so confirm the details on the provider's website before you choose a plan, move your links or print a QR code. FattyURL is our own product. Spotted something out of date, or a FattyURL link being misused? Tell us and we will act on it.
