What changed in our promise
Every change between version 1.0 and version 2.0, and the reason for each one.
| Topic | Version 1.0 | Version 2.0 | Why |
|---|---|---|---|
| Ads | No ads or interstitial pages | Same, and names the only FattyURL page a visitor can see instead of a redirect | A visitor always knows why they see a FattyURL page instead of the destination |
| Expiry | Links never expire | Same, and states there is no click cap and no inactivity clean-up, with or without an account | A safety rule could pause new links made without an account when their traffic spiked. It is gone |
| Custom domains | Not mentioned; custom domains came later | Need an active paid plan, plus 7 days after it ends. The same link always keeps working at fattyurl.com | Every connected domain costs money each month; the rule is now written down |
| Free features | "Every feature you see today will remain free" | Listed by name and dated. Analytics, editing and CSV import need a free account | So nobody has to guess what is covered |
| API | From launch, an open API created links without a key, and the API page said every account gets a free tier | The API is part of the paid plans. The website and CSV import, which do the same job, stay free | Safety. An open API is the easiest way to create spam and phishing links in bulk, and spam links get every FattyURL link flagged by browsers and email filters |
| Deactivation | Working links stay live unless they break our terms | Same, plus due process: pause never delete, traffic never pauses, notice, appeal, automatic restore | Safety checks are necessary. They also have to be fair |
| Limits | Not stated; marketing said "no limits" | Published limits on how fast new links can be created; none on clicks or on how long a link lives | Protection against bots and spam, stated honestly |
| Shutdown | Not covered | At least 3 months' notice, links keep redirecting, account holders can export everything | Time to move your links |
| Changes | Not covered | Dated versions, 30 days' notice, protections for existing links can only grow | So the page can be trusted over time |