Google URL Shortener

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Expiry policies compared: Bitly and TinyURL links never expire, shorturl.at disables links with no monthly click, Linkly stops at a click cap, inactive goo.gl links died, FattyURL never expires.

Do Short Links Expire? The Written Policies of 15 URL Shorteners, Compared

Most big shorteners say links never expire. The fine print says otherwise for some. Fifteen services' written policies, and the five ways short links really die.

Sep 30, 2026 • 9 min read

Google URL Shortener timeline: new users stopped in 2018, the console closed in 2019, a shutdown was announced in July 2024, and in August 2025 only inactive goo.gl links were switched off.

Comparisons

Google URL Shortener (goo.gl) in 2026: What Still Works and What to Use Instead

The full goo.gl timeline from 2018 to today, which goo.gl links still work, what happened to Firebase Dynamic Links, and the free shorteners closest to what …

Sep 30, 2026 • 7 min read